Any firm that wants to succeed needs its owners to always have an eye on the future.
Keep up on industry developments and investigate your rivals. There is no denying that things are becoming more mobile in our world.
Because of this, all businesses, no matter what sector, must keep up with the latest developments in mobile technology. For businesses that have a mobile presence—such as an app or mobile website—this is very crucial.
It's critical to keep up with developments in the mobile world, regardless of your profession—you might be a small pizza shop owner or a mobile app developer.
Even for those of you without a mobile app, this assertion is accurate. This is because, if you haven't already, you ought to be considering developing mobile applications.
It's critical to keep up with developments in the mobile world, regardless of your profession—you might be a small pizza shop owner or a mobile app developer.
Even for those of you without a mobile app, this assertion is accurate. This is because, if you haven't already, you ought to be considering developing mobile applications.
However, with so many information sources at your disposal, it can be challenging to distinguish between trends that are real and those that are only passing fads or false information. That's what motivated me to write this manual.
I've compiled a list of the top 10 mobile technology trends for the upcoming year as a mobile industry specialist. What you should know is as follows.
I've compiled a list of the top 10 mobile technology trends for the upcoming year as a mobile industry specialist. What you should know is as follows.
1. Android Instant Apps are on the rise
Android Instant Apps are presumably familiar to those who create Android apps or those who have apps available on the Google Play Store.
The name comes from the fact that these are native apps that launch instantaneously without the need for installation.
All developers now have access to this technology. This means that anyone may access this kind of programming, regardless of experience level with Android development.
Instant apps on Android are groundbreaking for users and developers alike. It is now possible for a user to try an app without first having to download it.
Even the newest Android smartphones can use this. Devices running Android 5.0 to Android 8.0, or API levels 21 to 26, can support it.
You will need to have a seamless Instant App if you want people to download it. They most likely won't install it if they don't like what they're seeing when they try it out.
The name comes from the fact that these are native apps that launch instantaneously without the need for installation.
All developers now have access to this technology. This means that anyone may access this kind of programming, regardless of experience level with Android development.
Instant apps on Android are groundbreaking for users and developers alike. It is now possible for a user to try an app without first having to download it.
Even the newest Android smartphones can use this. Devices running Android 5.0 to Android 8.0, or API levels 21 to 26, can support it.
You will need to have a seamless Instant App if you want people to download it. They most likely won't install it if they don't like what they're seeing when they try it out.
There are several new questions raised by this new technology. Will Apple develop a comparable feature for its app store in line with this trend?
This feature is currently limited to Android-powered smartphones. However, I'm curious to watch how this develops over the coming year. This is something else you should be watching.
This feature is currently limited to Android-powered smartphones. However, I'm curious to watch how this develops over the coming year. This is something else you should be watching.
2. Mobile artificial intelligence
We are getting closer to the day when robots rule the earth in 2024. I am, of course, joking.
Even if we're not quite there yet, artificial intelligence is developing at an increasing rate, particularly in the mobile sector.
You may be familiar with the following AI software:
Siri
The Cortana
Alexis
Google Help
Even if we're not quite there yet, artificial intelligence is developing at an increasing rate, particularly in the mobile sector.
You may be familiar with the following AI software:
Siri
The Cortana
Alexis
Google Help
But these days, standard smartphone apps integrate AI and speech recognition to improve the user experience. Hands-free use is further enhanced by voice recognition. AI and some mobile app accessibility are related.
Voice recognition and artificial intelligence are utilized to fill up the gaps in translation. Developers and marketers will be able to understand more about these folks by comprehending the user's voice.
You'll be able to target users more effectively as a result, and relevant adverts will increase your earnings.
Voice recognition and artificial intelligence are utilized to fill up the gaps in translation. Developers and marketers will be able to understand more about these folks by comprehending the user's voice.
You'll be able to target users more effectively as a result, and relevant adverts will increase your earnings.
3. Mobile security
It is imperative for businesses to give mobile security top priority in order to safeguard user data and ensure the security of all transactions.
This is a result of certain users' mistrust and security concerns, which make them reluctant to utilize payment apps.
This is a result of certain users' mistrust and security concerns, which make them reluctant to utilize payment apps.
In the upcoming year, companies that accept mobile payments must allay these worries.
In the US, 56% of consumers think using a mobile payment app increases their vulnerability to fraud and theft.
Merely 5% of these customers think that using mobile payments lessens the likelihood of theft and fraud. Another 13% of American consumers are indifferent to it.
I anticipate that mobile security will be a major concern for these organizations given the number of enterprises that are adopting mobile and depending on mobile payments to make money.
In the US, 56% of consumers think using a mobile payment app increases their vulnerability to fraud and theft.
Merely 5% of these customers think that using mobile payments lessens the likelihood of theft and fraud. Another 13% of American consumers are indifferent to it.
I anticipate that mobile security will be a major concern for these organizations given the number of enterprises that are adopting mobile and depending on mobile payments to make money.
Businesses will devise strategies to alleviate their customers' concerns. I anticipate that in the upcoming year, people's perceptions about mobile payments will change as a result.
Customers will feel more secure when completing these purchases.
If your business accepts payments via mobile devices, you must take immediate action to resolve these security issues.
Customers will feel more secure when completing these purchases.
If your business accepts payments via mobile devices, you must take immediate action to resolve these security issues.
4. Geofencing and location-based services
It's no secret that mobile applications follow their users around. Actually, users are granting them authorization to do this.
You will always receive a notification asking for permission to access your location whenever you download and use a new app. This is an illustration of how this notification appears on an iOS device.
You will always receive a notification asking for permission to access your location whenever you download and use a new app. This is an illustration of how this notification appears on an iOS device.
Certain apps require you to reveal your location with them before you can even use them. For instance, unless the ridesharing app is able to determine your specific location, you will not be able to connect with a driver if you are using Uber or Lyft.
However, presently, there is a shift in the trend of location-based services. Businesses are still asking your location even when they don't require it.
They are utilizing it to enhance their advertising campaigns. Actually, 70% of apps give third-party services access to customer data.
However, presently, there is a shift in the trend of location-based services. Businesses are still asking your location even when they don't require it.
They are utilizing it to enhance their advertising campaigns. Actually, 70% of apps give third-party services access to customer data.
Knowing a user's location facilitates marketing efforts by allowing for easier user targeting. Businesses, for instance, are utilizing geofencing to increase revenue.
An push notification with a promotion based on the location will be sent by an app to a user who has downloaded it to their smartphone and walks into a geofenced area.
In 2024, we anticipate seeing more of these kinds of marketing campaigns.
An push notification with a promotion based on the location will be sent by an app to a user who has downloaded it to their smartphone and walks into a geofenced area.
In 2024, we anticipate seeing more of these kinds of marketing campaigns.
5. Mobile applications for small businesses
Big businesses are no longer the only ones using mobile applications. Every company, regardless of sector, requires a mobile application. It makes no difference how big or little your business is.
Small business owners are beginning to take notice of this trend and grow. Actually, around half of small business owners intend to create a mobile application.
According to 55% of small firms, they are creating an app to boost sales. Some companies attribute their growth on maintaining their competitiveness in a particular sector and providing better customer service.
Whatever the cause, the popularity of small business apps continues to grow.
Small business owners are beginning to take notice of this trend and grow. Actually, around half of small business owners intend to create a mobile application.
According to 55% of small firms, they are creating an app to boost sales. Some companies attribute their growth on maintaining their competitiveness in a particular sector and providing better customer service.
Whatever the cause, the popularity of small business apps continues to grow.
6. Augmented reality will be incorporated into more apps
In 2024, more mobile apps will be augmented reality-ready.
These apps blend the virtual and physical worlds together. An excellent illustration of an augmented reality app is Pokemon Go. This is an illustration of the game.
These apps blend the virtual and physical worlds together. An excellent illustration of an augmented reality app is Pokemon Go. This is an illustration of the game.
For the image above, the sidewalk, grass, seats, trees, sky, people, and power wires are all genuine. You could see all of this on the screen if you pulled out your camera.
However, this kind of mobile technology adds elements—like the fictitious Pokemon character above—to your device that aren't really there.
752 million copies of Pokemon Go were downloaded, and the game brought in more than $1.2 billion. Worldwide, there are more than 5 million active players of this game every day.
We may safely conclude that this was a great success. As a result, an increasing number of businesses will attempt to deploy augmented reality apps to increase downloads, engagement, and sales.
However, this kind of mobile technology adds elements—like the fictitious Pokemon character above—to your device that aren't really there.
752 million copies of Pokemon Go were downloaded, and the game brought in more than $1.2 billion. Worldwide, there are more than 5 million active players of this game every day.
We may safely conclude that this was a great success. As a result, an increasing number of businesses will attempt to deploy augmented reality apps to increase downloads, engagement, and sales.
7. Apps built for transportation are evolving
Apps for transportation are evolving.
We are already acquainted with smartphone technologies such as Lyft and Uber. To get around, some even use car-sharing applications like Zipcar or Turo.
Bus, train, and airline schedules are also available as applications. We have been accustomed to all I have just described over the past few years.
However, more businesses are now beginning to surface with mobile applications for unusual forms of transportation. I'm talking about apps such as Bird and Limebike.
We are already acquainted with smartphone technologies such as Lyft and Uber. To get around, some even use car-sharing applications like Zipcar or Turo.
Bus, train, and airline schedules are also available as applications. We have been accustomed to all I have just described over the past few years.
However, more businesses are now beginning to surface with mobile applications for unusual forms of transportation. I'm talking about apps such as Bird and Limebike.
Those who download the Bird app can find electric scooters nearby. Using the app, the scooter may be started and unlocked.
After that, by locking it using the app and finishing the ride, a user can go for a ride and leave it anywhere. Another user can choose to utilize the same scooter and pick it up precisely where it was left after the ride is over.
Users find the scooters quite appealing because they don't have to carry them to a designated spot or charging station.
More than $15 million was raised by Bird to launch their company. With so much money going into this new technology, I think that in the upcoming year, this company will grow and other companies will try to copy their business strategy.
After that, by locking it using the app and finishing the ride, a user can go for a ride and leave it anywhere. Another user can choose to utilize the same scooter and pick it up precisely where it was left after the ride is over.
Users find the scooters quite appealing because they don't have to carry them to a designated spot or charging station.
More than $15 million was raised by Bird to launch their company. With so much money going into this new technology, I think that in the upcoming year, this company will grow and other companies will try to copy their business strategy.
8. Mobile app revenue is on the rise
App sales on both the Google Play Store and the Apple App Store increased significantly in the previous year. Why did this happen?
To begin with, there was a 13.5% surge in app downloads worldwide. The increases from the Google Play Store and Apple App Store were 16.7% and 6.7%, respectively.
In 2024, there is no indication that this trend will abate. In fact, analysts estimate that the number of hours spent using mobile applications overall would rise by 30% to 50% in markets like Brazil and India alone.
The global app market is predicted to generate $935 billion in sales by 2023, according to Statista. That is over 2.5 times the numbers from 2018.
How can your business split that enormous portion?
To begin with, there was a 13.5% surge in app downloads worldwide. The increases from the Google Play Store and Apple App Store were 16.7% and 6.7%, respectively.
In 2024, there is no indication that this trend will abate. In fact, analysts estimate that the number of hours spent using mobile applications overall would rise by 30% to 50% in markets like Brazil and India alone.
The global app market is predicted to generate $935 billion in sales by 2023, according to Statista. That is over 2.5 times the numbers from 2018.
How can your business split that enormous portion?
9. Cross platform mobile development
Cross-platform mobile application development tools will become increasingly important for developers of mobile applications who wish to release their products for both iOS and Android smartphones.
Apps that are exclusively available on one platform and not the other are no longer a sustainable business strategy. Due to the hefty launch expenses, firms were previously unwilling to start simultaneously on both platforms.
It would need them to create two entirely different apps. However, with cross-platform mobile development becoming more popular, it's now more doable and practical for businesses to do so.
Apps that are exclusively available on one platform and not the other are no longer a sustainable business strategy. Due to the hefty launch expenses, firms were previously unwilling to start simultaneously on both platforms.
It would need them to create two entirely different apps. However, with cross-platform mobile development becoming more popular, it's now more doable and practical for businesses to do so.
10. Personalization is still king
Personalization is one thing that won't change in 2024.
Personalized experiences are still what mobile users desire, no matter what they're doing.
The user's unique experience will be highlighted with the use of new apps and technologies. Think back to a few of the tendencies we covered before.
The main goal of geofencing will be user location-based customisation.
Users' personal information will be saved in their profiles so they can pay for items with a mobile device. They might even gain access to these through biometrics.
Personalized experiences are still what mobile users desire, no matter what they're doing.
The user's unique experience will be highlighted with the use of new apps and technologies. Think back to a few of the tendencies we covered before.
The main goal of geofencing will be user location-based customisation.
Users' personal information will be saved in their profiles so they can pay for items with a mobile device. They might even gain access to these through biometrics.
Machine learning is being used by apps to gather more user data. In-app content personalization is made considerably simpler by machine learning technologies.
Just be careful that your business doesn't lose focus when it comes to improving the user experience, because there will be a lot of trends to follow in the upcoming year.
It is still imperative that you customize your mobile app for every user.
Just be careful that your business doesn't lose focus when it comes to improving the user experience, because there will be a lot of trends to follow in the upcoming year.
It is still imperative that you customize your mobile app for every user.
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